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Our story

An Emirati beauty house, built in Dubai

Founded in 2019. One brand, one identity, and a range made for the way women here actually live.

The Sugar Beauty Lab kiosk in a Dubai shopping mall

One brand, one identity

Sugar Beauty Lab was founded in Dubai in 2019 by Emirati entrepreneur Sumaiya Al Ansari. We are a mono-brand house: every product, every box and every counter is made under one name.

We take what Korean and Japanese beauty does best — gentle formulas, simple routines, careful packaging — and make it for women here. Premium in the hand, honest in the price.

Today the range runs to 42 products across nine collections: skincare, makeup, hair care, body care, fragrance, nails, tools, devices and supplements.

2019Founded in Dubai
100% Emirati-ownedSole Establishment
42 productsAcross nine collections
One mall kioskOur flagship in Dubai

One brand, one identity

Fully owned mono-brand concept, no third-party products. Packaging, kiosk and service follow a single design language.

Asian beauty inspiration

Product development inspired by Korean and Japanese innovation: gentle formulas, smart routines, beautiful presentation.

Premium, yet accessible

A premium look and feel at prices made for everyday purchase — luxury you can come back to.

Licensed & registered

Our credentials

We are a licensed Dubai company, registered with the Department of Economy and Tourism and a member of the government SME programme. Our products are registered with Dubai Municipality.

Legal nameSugar Beauty Lab — Sole Establishment, Dubai
FounderSumaiya Al Ansari, Emirati owner
Trade licenceDET Commercial Licence 1487496 · valid to 27 March 2027
ActivitiesPerfumes & Cosmetics Trading · Beauty & Personal Care Requisites Trading
Dubai SMEMohammed Bin Rashid Establishment for SME Development · member 207468, since March 2025
Member codeDUB66539
ProductsRegistered with Dubai Municipality (Montaji)
DET Commercial Licence 1487496 Commercial LicenceDubai Department of Economy & Tourism · No. 1487496
Dubai SME membership certificate 207468 Dubai SME MembershipMohammed Bin Rashid Establishment · No. 207468
Dubai SME registration certificate SME RegistrationNational Programme for SMEs
Dubai SME member card DUB66539 Member CardDUB66539 · valid to 03/27

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Where we are going

More shelves across the UAE, our own online shop, and a growing role bringing Korean and Japanese brands into this market.

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